When does the term of the Bw Premier Collection Distribution Agreement begin?

According to Bw Premier Collection's 2025 Franchise Disclosure Document, the term of the Distribution Agreement begins on the first day the hotel is activated on Bw Premier Collection's reservation system. The end date for the initial term is December 31st of the year that marks the 10th anniversary of the hotel's activation on the reservation channels. These channels include bestwestern.com, the BWI reservations call center, and BWI connections to GDS systems.

This means that a franchisee's agreement duration is directly tied to when their hotel goes live on Bw Premier Collection's booking platforms, rather than the date the agreement is signed. This is a fairly common practice in the hotel franchising industry, as it aligns the term with the period the hotel is actively operating under the brand. The agreement also includes an automatic renewal clause for successive 10-year terms unless either party provides a written notice of non-renewal at least six months before the current term expires.

For a prospective Bw Premier Collection franchisee, this start date is important for financial planning and assessing the long-term viability of the franchise. Knowing the term begins with activation on the reservation system, the franchisee should work closely with Bw Premier Collection to ensure a smooth and timely onboarding process. Delays in activation could shorten the initial term and impact the return on investment calculations. The franchisee should also be aware of the conditions for renewal and termination, including the notice periods and any associated fees or penalties.