Is SureStay, Inc., which is related to Bw Premier Collection, a franchisor or a franchisee?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
Best Western International, Inc. and its consolidated subsidiaries ("Best Western" or the "Company") is a membership organization incorporated as a non-profit corporation in the State of Arizona. The Company is a membership association of hotels established solely to provide revenue generating opportunities and to leverage marketing and purchasing power to benefit the holders of the Company's membership interests (the "Members"). The exceptions to the membership structure are the wholly owned subsidiaries: (i) SureStay, Inc. ("SureStay"), which is a franchisor, (ii) soft brand licensees, (iii) World Hotels GmbH ("WorldHotels
Source: Item 23 — Receipts (FDD pages 54–203)
What This Means (2025 FDD)
According to the 2025 Bw Premier Collection Franchise Disclosure Document, SureStay, Inc. is a franchisor. Best Western International, Inc. has a membership structure as a non-profit corporation. However, there are exceptions to this structure in the form of wholly-owned subsidiaries.
SureStay, Inc. is one such subsidiary, and it operates as a franchisor. This means that SureStay, Inc. grants franchises to other businesses, allowing them to operate under the SureStay brand.
Prospective Bw Premier Collection franchisees should understand the relationship between Best Western International, Inc. and its subsidiaries like SureStay, Inc., as it clarifies the overall corporate structure and the different roles each entity plays within the organization.