What are the 'Signature Marks' that a Bw Premier Collection franchisee may use in operating the System Hotel?

According to the 2025 Bw Premier Collection Franchise Disclosure Document, franchisees may use the Premier Marks or Signature Marks when operating a System Hotel. While the document mentions 'Signature Marks,' it does not list the specific marks that are registered with the United States Patent and Trademark Office (USPTO). The FDD includes tables showing trademarks, registration numbers, and registration dates for 'BW Signature Collection' and 'BW Signature Collection by Best Western'. However, these are listed as 'Premier Marks' rather than 'Signature Marks'.

It is important for a prospective Bw Premier Collection franchisee to understand exactly which 'Signature Marks' they are authorized to use. This information is crucial for branding and marketing efforts, ensuring compliance with trademark regulations, and avoiding potential legal issues. The franchisee needs to know the specific marks they can use to represent their hotel and the Bw Premier Collection brand.

Given that the FDD excerpt does not provide a definitive list of 'Signature Marks,' a prospective franchisee should directly ask Bw Premier Collection for a comprehensive list of all approved 'Signature Marks' that can be used in operating the System Hotel. They should also inquire about any guidelines or restrictions on how these marks can be used to ensure they are adhering to the franchisor's brand standards and legal requirements.