Does Bw Premier Collection select the site for the Hotel?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
We grant Hotel Owners the right to convert existing hotels at specified locations to System Hotels. For this reason, you will already have the site for your Hotel. We do not select the site for the Hotel. When you submit the Application, you must include proof of land ownership, lease agreement, or contingent right to purchase. We consider several factors when evaluating an Application of an existing hotel at a specified location to convert to a System Hotel, including but not limited to: location, presence in the market, the applicant's brand, number of guest rooms, operational experience of the applicant, funding ability of the applicant, potential impact on existing Hotel Owners (if any) in the market, demand generators and projected market growth, market competition, and, the extent of the required renovation, if any. We will approve or reject the Application, which includes conversion of an existing hotel at a specified site to a System Hotel, within approximately 60 days of receiving the Application. If we reject the Application, we will not enter into a Distribution Agreement with you and we will not refund the Application Fee you paid. However, if you pay an Impact Study Fee and your Application is denied, we will refund the Impact Study Fee.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 33–37)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, Bw Premier Collection does not select the site for the hotel. The FDD states that Bw Premier Collection grants hotel owners the right to convert existing hotels at specified locations to System Hotels. Therefore, franchisees will already have a site for their hotel.
As part of the application process, prospective franchisees must submit proof of land ownership, a lease agreement, or a contingent right to purchase the property. Bw Premier Collection will evaluate the application of an existing hotel at a specified location to convert to a System Hotel based on factors such as location, presence in the market, the applicant's brand, number of guest rooms, operational experience, funding ability, potential impact on existing Hotel Owners, demand generators and projected market growth, market competition, and the extent of required renovation, if any.
The FDD indicates that Bw Premier Collection will either approve or reject the application, which includes the conversion of an existing hotel at a specified site, within approximately 60 days of receiving it. If the application is rejected, Bw Premier Collection will not enter into a Distribution Agreement and will not refund the Application Fee. However, if an Impact Study Fee is paid and the application is denied, the Impact Study Fee will be refunded.