What is the scope of a Bw Premier Collection Hotel's agreement to complete a deep-clean program?

According to the 2025 FDD, a Bw Premier Collection hotel is obligated to complete a deep-clean program before it is activated on BWI Reservation Channels. These channels include bestwestern.com, the BWI reservations call center, and BWI connections to GDS systems. This requirement ensures that the hotel meets a certain standard of cleanliness and maintenance before it is officially listed and available for bookings through Best Western's reservation network.

In practical terms, this means that a new Bw Premier Collection franchisee must budget time and resources to conduct a thorough deep-clean of the hotel property before it can begin operating under the Bw Premier Collection brand. This deep-clean is a prerequisite for accessing Best Western's reservation system, which is a critical component of attracting guests and generating revenue. The FDD does not specify the exact requirements or standards for the deep-clean program, so franchisees should seek clarification from Bw Premier Collection regarding the specific criteria and any approved vendors or procedures.

Failure to complete the deep-clean program to Bw Premier Collection's satisfaction could delay the hotel's activation on BWI Reservation Channels, potentially impacting the franchisee's ability to generate revenue and meet financial obligations. Therefore, it is essential for prospective franchisees to understand the full scope of the deep-clean requirement and factor it into their pre-opening timeline and budget. Franchisees should also inquire about any available support or resources from Bw Premier Collection to assist with the deep-clean process.