What sales and revenue management services does Bw Premier Collection provide during the operation of the Hotel?

During your operation of the Hotel, we (or our parent, affiliate, or designee) will:

• 1. Use commercially reasonable efforts to market the Hotel on our reservation service. We will also use commercially reasonable efforts to display relevant Hotel information (e.g., rates, availability, taxes, fees, Hotel and room information, cancellation and no-show policies, etc.) ("Hotel Information") on our reservation service (Distribution Agreement, Sections 2(a) and 2(b)).
• 1. Continue to furnish you access to the reservation service (Distribution Agreement, Sections 2(a) and 2(b)).
• 1. Use commercially reasonable efforts to provide sales and revenue management services (Distribution Agreement, Section 2(c)).
• 1. Allow the Hotel to participate in the BWR® and the gift card programs (Distribution Agreement, Section 2(d)).
• 1. Assess the Hotel at least once every 12 months to ensure the quality of the guest experience and the condition of the Hotel (Distribution Agreement, Section 2(e)).
• 1. Maintain information security procedures and controls to prevent the unintended disclosure of, and the unauthorized access to or misappropriation of, any personal data or information of any Hotel guest delivered through the reservation service (Distribution Agreement, Section 2(f)).
• 1. Provide to the Hotel digital marketing consultant services, to include: (i) primary contact for digital marketing channels; (ii) monitor/maintain optimization of hotel content; (iii) social media; and (iv) BWR® support (Distribution Agreement, Section 2(i)).

Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 33–37)