Does Bw Premier Collection require a fee for access to guest satisfaction surveys?

According to Bw Premier Collection's 2025 Franchise Disclosure Document, franchisees must pay a fee to access guest satisfaction surveys through a customer feedback program. Specifically, Bw Premier Collection will provide access to guest satisfaction surveys through a customer feedback program for a fee.

This means that while Bw Premier Collection offers a customer feedback program to gauge guest satisfaction, it is not included as part of the standard franchise package. Franchisees who wish to utilize this service to gather feedback and improve their hotel's performance will incur an additional cost.

It is important for prospective franchisees to factor this cost into their budget if they plan to actively monitor and manage guest satisfaction through formal surveys. Understanding the pricing structure and potential benefits of this program is crucial for making an informed decision about whether to participate.