What was the reported value of Bw Premier Collection's deferred revenue in 2022 (in thousands)?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
| (in thousands) | 2023 | 2022 |
|---|---|---|
| Deferred tax assets: | ||
| Loyalty program | $ 32,756 | $ 33,375 |
| Deferred revenue | 9,492 | 10,017 |
| Deferred compensation plans | 4,977 | 5,766 |
| Allowance for doubtful accounts | 4,053 | 4,286 |
| Net operating loss | 3,521 | 3,367 |
| Capitalized R&D expenses | 3,436 | - |
| Compensated absences | 1,779 | 1,519 |
| Acquisition of new trademarks and trade names | 626 | 690 |
| Tax credits | 572 | 572 |
| Travel Card liability | 506 | 646 |
| Free night voucher liability | 198 | 333 |
| Total deferred tax assets | 61,916 | 60,571 |
Source: Item 23 — Receipts (FDD pages 54–203)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, the company's deferred revenue in 2022 was $10,017 thousand. Deferred revenue represents payments Bw Premier Collection has received for services or goods that have not yet been fully earned or delivered. This is a liability on the balance sheet because Bw Premier Collection has an obligation to provide those services or goods in the future.
For a prospective franchisee, deferred revenue can be an indicator of future revenue streams. It reflects advanced bookings, membership fees, or other payments received for future services. A higher deferred revenue balance could suggest strong future demand for Bw Premier Collection's services.
It is important to note that while deferred revenue can be a positive sign, franchisees should also consider the potential risks associated with it. If Bw Premier Collection fails to deliver the promised services or goods, it may be required to refund the deferred revenue, which could negatively impact its financial performance. Franchisees should also investigate the terms and conditions associated with the deferred revenue to fully understand their obligations and potential liabilities.