What is the recommended GMS for Bw Premier Collection, and who is it secured through?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
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We further recommend that System Hotels secure the GMS through our affiliate AutoClerk. The recommended GMS provides a full-suite guest management system for System Hotels which includes pre-registration, dynamic upsells, guest messaging, digital compendium and mobile check-out. The recommended GMS enables hoteliers to increase revenue, boost staff efficiency and maximize guest satisfaction.
Since you will be converting an existing hotel to a Premier Hotel, or a Signature Hotel, as applicable, you may already have some or all of these items.
You must (i) maintain the Hotel and provide amenities as we determine from time to time consistent with an upscale hotel (for a Premier Hotel) or upper-midscale hotel (for a Signature Hotel);
Source: Item 8 — Restrictions on Sources of Products and Services (FDD pages 30–32)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, while not mandatory, Bw Premier Collection recommends that System Hotels secure their Guest Management System (GMS) through AutoClerk, which is an affiliate of Bw Premier Collection.
The recommended GMS offers a comprehensive suite of features designed to enhance hotel operations. These features include pre-registration capabilities, dynamic upsells to increase revenue, guest messaging for improved communication, a digital compendium to provide guests with information, and mobile check-out for added convenience. Bw Premier Collection states that the purpose of the GMS is to help hoteliers increase revenue, boost staff efficiency, and maximize guest satisfaction.
In 2024, AutoClerk generated approximately $16,960 in revenue from selling optional items to Hotel Owners. While Bw Premier Collection and its affiliates did not receive any revenue from selling required items to Hotel Owners during that year, they may do so in the future. This arrangement allows Bw Premier Collection to recommend a GMS that could benefit franchisees, while also potentially providing revenue to an affiliated company.