What is the recommended GMS for Bw Premier Collection franchisees, and who provides it?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
We further recommend that System Hotels secure the GMS through our affiliate AutoClerk. The recommended GMS provides a full-suite guest management system for System Hotels which includes pre-registration, dynamic upsells, guest messaging, digital compendium and mobile check-out. The recommended GMS enables hoteliers to increase revenue, boost staff efficiency and maximize guest satisfaction.
Since you will be converting an existing hotel to a Premier Hotel, or a Signature Hotel, as applicable, you may already have some or all of these items.
Source: Item 8 — Restrictions on Sources of Products and Services (FDD pages 30–32)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, franchisees are recommended to secure their Guest Management System (GMS) through AutoClerk, an affiliate of Bw Premier Collection. This recommended GMS offers a comprehensive suite of features designed to enhance hotel operations, including pre-registration capabilities, dynamic upsells, guest messaging services, a digital compendium, and mobile check-out functionalities.
The FDD emphasizes that the recommended GMS aims to help Bw Premier Collection hoteliers increase revenue, improve staff efficiency, and maximize guest satisfaction. While the GMS is not mandatory, Bw Premier Collection suggests its use to optimize hotel management and guest experience.
In 2024, AutoClerk generated approximately $16,960 in revenue from selling optional items to Hotel Owners. While Bw Premier Collection and its affiliates did not receive revenue from required items, they may do so in the future. This indicates that while the GMS is recommended, franchisees have the option to choose other systems, though using AutoClerk's GMS could provide integrated benefits with Bw Premier Collection's overall system. Franchisees should evaluate their existing systems and needs against the benefits offered by AutoClerk to make an informed decision.