What does the Rate Shopping Service provide for Bw Premier Collection hotels?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Fee | Amount | Due Date | Remarks |
|---|---|---|---|
| Rate Shopping Service | Varies depending on market but generally between $32 and $59 per month. | Due and payable upon statement receipt. | Competitive software subscription rate shopping service that allows hotels to shop up to 8 competitors. |
Source: Item 6 — Other Fees (FDD pages 19–26)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, the Rate Shopping Service is a competitive software subscription that allows hotels to shop up to 8 competitors. The fee for this service varies depending on the market, but it generally ranges from $32 to $59 per month. This fee is due upon receipt of the statement.
For a prospective Bw Premier Collection franchisee, this service offers a tool to monitor and compare rates with other hotels in their market. By understanding the competitive landscape, franchisees can adjust their pricing strategies to attract more customers and maximize revenue. The monthly cost, while relatively modest, should be factored into the hotel's operating budget.
It's important to note that participation in the Rate Shopping Service is optional. Franchisees should evaluate the potential benefits of the service against its cost to determine if it aligns with their business strategy. They may also want to inquire about the specific competitors included in the service and the frequency of rate updates to assess its value in their particular market.