What quality assurance assessment rating must a Bw Premier Collection franchisee maintain?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
You must (i) maintain the Hotel and provide amenities as we determine from time to time consistent with an upscale hotel (for a Premier Hotel) or upper-midscale hotel (for a Signature Hotel); and (ii) maintain a passing BWI quality assurance ("QA") assessment rating. There is no limit on our right to make changes to our standards for an upscale hotel (for a Premier Hotel) or upper-midscale hotel (for a Signature Hotel) or what we consider to be a passing QA assessment rating and you must comply with all changes we adopt.
Source: Item 16 — Restrictions on What the Franchisee May Sell (FDD pages 40–41)
What This Means (2025 FDD)
According to the 2025 FDD, a Bw Premier Collection franchisee must maintain a passing BWI quality assurance (QA) assessment rating. This requirement is crucial for maintaining brand standards and ensuring customer satisfaction across all Bw Premier Collection locations. The franchisor, BWI, has the right to modify the standards for what constitutes a passing QA assessment rating, and franchisees must comply with any changes adopted.
Prior to activation on BWI Reservation Channels, a hotel must achieve a passing BWI QA assessment rating and maintain this passing rating throughout the agreement. If a hotel fails to pass the QA assessment, it will be reassessed within approximately 90 days and will be responsible for a QA reassessment fee. This underscores the importance of continuous compliance with Bw Premier Collection's quality standards.
The Bw Premier Collection QA assessment process and procedures are detailed in Exhibit H-1 of the FDD, which includes guidelines for various aspects of the hotel, such as public areas, food and beverage experience, guest rooms, and bathrooms. These guidelines help franchisees understand the specific criteria used to evaluate their hotel's quality and ensure they meet the brand's expectations. Maintaining a passing QA assessment rating is essential for a Bw Premier Collection franchisee to remain in good standing with the brand and continue benefiting from the franchise system.