Does Bw Premier Collection provide access to guest satisfaction surveys?

According to Bw Premier Collection's 2025 Franchise Disclosure Document, Bw Premier Collection provides access to guest satisfaction surveys through a customer feedback program for a fee. Specifically, during the operation of the hotel, Bw Premier Collection may provide access to guest satisfaction surveys through a customer feedback program. This service is not included as part of the standard services provided to the hotel.

For a prospective franchisee, this means that while Bw Premier Collection offers the opportunity to gather guest feedback, it comes at an additional cost. This is a fairly common practice in the franchise industry, where certain value-added services are offered separately.

It is important for potential franchisees to factor in this additional cost when evaluating the overall investment and operational expenses associated with a Bw Premier Collection franchise. Understanding the pricing structure and potential benefits of the customer feedback program will allow franchisees to make informed decisions about utilizing this service to improve guest satisfaction and hotel performance.