What is prohibited before all conditions and requirements are met for a Bw Premier Collection franchise?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
You may not hold yourself or the hotel out to the public (e.g. market, sell, advertise, promote, etc.) as a BW Premier Collection or BW Signature Collection hotel or as being affiliated with Best Western until all conditions and requirements are met.
Source: Item 23 — Receipts (FDD pages 54–203)
What This Means (2025 FDD)
According to the 2025 Bw Premier Collection FDD, an applicant is prohibited from presenting themselves or their hotel to the public as a Bw Premier Collection hotel or as being affiliated with Best Western until all stipulated conditions and requirements are satisfied. This restriction encompasses various forms of public representation, including marketing, selling, advertising, and promotion.
This condition is put in place to ensure that the hotel meets the brand's standards and is fully approved before associating with the Bw Premier Collection name. This protects the brand's reputation and ensures customers receive a consistent experience across all franchise locations.
For a prospective franchisee, this means that even after submitting an application and paying fees, they cannot begin to operate or advertise as a Bw Premier Collection hotel until the franchisor gives final approval and all requirements are met. Failure to comply with this restriction could result in penalties or the rejection of the franchise application.