What performance obligations does the Company have to Bw Premier Collection members?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
- h. Provide to Hotel a non-exclusive, limited, non-transferable license to use during the Term the words and marks associated with Best Western®, BWR, and the agreed to brand as noted above (i.e., BW Premier Collection® or BW Signature Collection®) ("Licensed Marks").
- i. Provide to Hotel digital marketing consultant services, to include:
- i. Primary contact for digital marketing channels;
- ii. Monitor/maintain optimization of hotel content;
- iii. Social Media; and
- iv. BWR support.
- j. Provide to Hotel access to BWI online education and training resources, to include BWI's learning management system ("LMS") (BWI's online education website that offers online learning opportunities for continuing education).
- k. Provide to Hotel access to guest satisfaction surveys. Hotel will be responsible for a per month guest satisfaction survey usage fee.
Source: Item 23 — Receipts (FDD pages 54–203)
What This Means (2025 FDD)
According to the 2025 FDD, Bw Premier Collection has several performance obligations to its hotel members. These include granting a non-exclusive, limited, and non-transferable license to use Best Western, BWR, and the BW Premier Collection brand names and marks during the term of the agreement. This license allows the hotel to operate under the recognized Bw Premier Collection brand. Bw Premier Collection also commits to providing digital marketing consultant services to the hotel. These services encompass acting as the primary contact for digital marketing channels, monitoring and maintaining the optimization of hotel content, managing social media presence, and offering BWR support.
In addition to branding and marketing support, Bw Premier Collection is obligated to provide hotels with access to BWI online education and training resources through BWI's learning management system (LMS). This system offers online learning opportunities for continuing education, helping hotel staff stay updated on industry best practices and Bw Premier Collection standards. Furthermore, Bw Premier Collection must provide hotels with access to guest satisfaction surveys. However, it's important to note that the hotel is responsible for a per-month guest satisfaction survey usage fee.
These obligations ensure that Bw Premier Collection hotels receive the necessary tools, resources, and support to maintain brand standards, attract guests, and provide quality service. By fulfilling these performance obligations, Bw Premier Collection aims to create a consistent and positive experience for both hotel owners and guests, ultimately contributing to the success and reputation of the Bw Premier Collection brand.