What are the ongoing obligations for Bw Premier Collection franchisees to maintain the Hotel and provide amenities?

According to Bw Premier Collection's 2025 Franchise Disclosure Document, franchisees have specific ongoing obligations to maintain the quality and standards of their hotels. Bw Premier Collection requires franchisees to (i) maintain the Hotel and provide amenities as they determine from time to time consistent with an upscale hotel (for a Premier Hotel) or upper-midscale hotel (for a Signature Hotel); and (ii) maintain a passing BWI quality assurance ("QA") assessment rating. The standards for an upscale hotel or upper-midscale hotel and for what Bw Premier Collection considers to be a passing QA assessment rating are provided in writing from time to time. The tables of contents of the current versions of these standards are attached as Exhibits H-1 and H-2.

This means that franchisees must consistently meet Bw Premier Collection's standards for hotel maintenance, amenities, and quality assurance. These standards are subject to change, and franchisees will be notified of any updates in writing. The exhibits H-1 and H-2 provide a detailed overview of the current standards, giving franchisees a clear understanding of what is expected of them.

Maintaining these standards is crucial for franchisees to uphold the Bw Premier Collection brand image and ensure customer satisfaction. Failure to meet these standards can result in penalties or even termination of the franchise agreement. Therefore, prospective franchisees should carefully review Exhibits H-1 and H-2 and understand the ongoing commitment required to maintain a passing QA assessment rating and provide the necessary amenities.