How much did Bw Premier Collection spend on advertising and promotion in 2023, in thousands of dollars?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
| (in thousands) | 2023 | 2022 |
|---|---|---|
| REVENUES: | ||
| Fees, dues and assessments | $ 293,536 | $ 276,766 |
| Program revenues | 180,273 | 165,915 |
| Other revenues | 62,787 | 51,199 |
| TOTAL REVENUES | 536,596 | 493,880 |
| EXPENSES: | ||
| Compensation, taxes and benefits | 197,303 | 175,005 |
| Advertising and promotion | 121,415 | 105,950 |
| Depreciation and amortization | 18,162 | 14,748 |
| General and administrative | 88,222 | 77,477 |
| Program cost of sales | 19,540 | 16,531 |
| TOTAL EXPENSES | 444,642 | 389,711 |
| Net realized and unrealized gains (losses) on investments | 12,414 | (1,391) |
| Interest and dividend income, and interest expense, net | 12,150 | 2,160 |
| Excess of revenues over expenses before income taxes | 116,518 | 104,938 |
| Income tax provision | (27,498) | (17,169) |
| Excess of revenues over expenses | 89,020 | 87,769 |
| Excess of expenses over revenues | ||
| attributable to non-controlling interests | 299 | 310 |
| EXCESS OF REVENUES OVER EXPENSES | ||
| ATTRIBUTABLE TO BEST WESTERN INTERNATIONAL, INC. | $ 89,319 | $ 88,079 |
Source: Item 23 — Receipts (FDD pages 54–203)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, the brand's expenses for advertising and promotion in 2023 totaled $121,415,000. This figure is expressed in thousands, as indicated in the table's header. In 2022, Bw Premier Collection's advertising and promotion expenses were $105,950,000.
This information is crucial for prospective franchisees as it provides insight into the financial commitment Bw Premier Collection makes towards marketing its brand. A substantial investment in advertising and promotion can contribute to brand recognition and customer traffic, potentially benefiting individual franchise locations. Franchisees should consider these figures in relation to their own marketing obligations and assess the overall marketing strategy of Bw Premier Collection.
Reviewing these expenses over multiple years, as presented in the table, allows potential franchisees to identify trends and evaluate the stability of Bw Premier Collection's marketing efforts. A consistent or growing investment in advertising and promotion may indicate a strong commitment to maintaining and enhancing the brand's market presence. It is important to note that these figures represent the total expenses for the entire Bw Premier Collection system, and the actual impact on individual franchise locations may vary depending on factors such as geographic location and local marketing initiatives.