How much did Bw Premier Collection spend on advertising and promotion in 2023?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
Consolidated Statements of Revenues and Expenses
| (in thousands) | 2023 | Years Ended November 30, 2022 | |
|---|---|---|---|
| REVENUES: | |||
| Fees, dues and assessments | $ 293,536 | $ 276,766 | |
| Program revenues | 180,273 | 165,915 | |
| Other revenues | 62,787 | 51,199 | |
| TOTAL REVENUES | 536,596 | 493,880 | |
| EXPENSES: | |||
| Compensation, taxes and benefits | 197,303 | 175,005 | |
| Advertising and promotion | 121,415 | 105,950 | |
| Depreciation and amortization | 18,162 | 14,748 | |
| General and administrative | 88,222 | 77,477 | |
| Program cost of sales | 19,540 | 16,531 | |
| TOTAL EXPENSES | 444,642 | 389,711 | |
| Net realized and unrealized gains (losses) on investments | 12,414 | (1,391) | |
| Interest and dividend income, and interest expense, net | 12,150 | 2,160 | |
| Excess of revenues over expenses before income taxes | 116,518 | 104,938 | |
| Income tax provision | (27,498) | (17,169) | |
| Excess of revenues over expenses | 89,020 | 87,769 | |
| Excess of expenses over revenues | |||
| attributable to non-controlling interests | 299 | 310 | |
| EXCESS OF REVENUES OVER EXPENSES | |||
| ATTRIBUTABLE TO BEST W |
Source: Item 23 — Receipts (FDD pages 54–203)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, the company's expenses for advertising and promotion totaled $121,415,000 in 2023. This figure is part of the overall expenses, which amounted to $444,642,000 for the same year. These expenses are measured in thousands of dollars.
For a prospective Bw Premier Collection franchisee, understanding these figures provides insight into the scale of advertising and promotional efforts undertaken by the company. It demonstrates a significant investment in marketing activities, which can be a crucial factor in attracting customers and maintaining brand visibility. This level of expenditure suggests that Bw Premier Collection is committed to supporting its brand and franchisees through substantial marketing initiatives.
It's important to note that these expenses are part of a larger financial picture, including revenues and other operational costs. While a high advertising expenditure can be seen as a positive sign, franchisees should also consider the overall financial health and performance of Bw Premier Collection to assess the effectiveness of these investments. Reviewing the trend in advertising expenses over multiple years, as presented in the table, can further inform a franchisee's understanding of the company's marketing strategy and its potential impact on their business.