Does Bw Premier Collection impose any restrictions regarding the customers to whom I may sell goods or services?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
We do not impose any restrictions as to the customers to whom you may sell goods or services.
You must participate in and use our required reservation system and provide to us Hotel room rates and room plans equal to or better than those made available or offered to the public through any Hotel, third-party booking or other distribution channel.
You must (i) maintain the Hotel and provide amenities as we determine from time to time consistent with an upscale hotel (for a Premier Hotel) or upper-midscale hotel (for a Signature Hotel); and (ii) maintain a passing BWI quality assurance ("QA") assessment rating. There is no limit on our right to make changes to our standards for an upscale hotel (for a Premier Hotel) or upper-midscale hotel (for a Signature Hotel) or what we consider to be a passing QA assessment rating and you must comply with all changes we adopt.
Source: Item 16 — Restrictions on What the Franchisee May Sell (FDD pages 40–41)
What This Means (2025 FDD)
According to the 2025 FDD, Bw Premier Collection does not impose any restrictions regarding the customers to whom a franchisee may sell goods or services. However, franchisees must participate in and use Bw Premier Collection's required reservation system. They must also provide hotel room rates and room plans that are equal to or better than those available to the public through any hotel, third-party booking, or other distribution channel.
This means that while Bw Premier Collection franchisees have the freedom to serve any customer, they must adhere to the brand's standards for pricing and availability across all booking platforms. This ensures consistency and competitiveness in the market.
Additionally, franchisees must maintain the hotel and provide amenities consistent with an upscale hotel (for a Premier Hotel) or upper-midscale hotel (for a Signature Hotel) and maintain a passing BWI quality assurance assessment rating. Bw Premier Collection has the right to make changes to these standards, and franchisees must comply with all changes adopted. These requirements ensure that all Bw Premier Collection hotels maintain a certain level of quality and service, which can impact the types of customers they attract and retain.