If Bw Premier Collection rejects the Application, will the Application Fee be refunded?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
We grant Hotel Owners the right to convert existing hotels at specified locations to System Hotels. For this reason, you will already have the site for your Hotel. We do not select the site for the Hotel. When you submit the Application, you must include proof of land ownership, lease agreement, or contingent right to purchase. We consider several factors when evaluating an Application of an existing hotel at a specified location to convert to a System Hotel, including but not limited to: location, presence in the market, the applicant's brand, number of guest rooms, operational experience of the applicant, funding ability of the applicant, potential impact on existing Hotel Owners (if any) in the market, demand generators and projected market growth, market competition, and, the extent of the required renovation, if any. We will approve or reject the Application, which includes conversion of an existing hotel at a specified site to a System Hotel, within approximately 60 days of receiving the Application. If we reject the Application, we will not enter into a Distribution Agreement with you and we will not refund the Application Fee you paid. However, if you pay an Impact Study Fee and your Application is denied, we will refund the Impact Study Fee.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 33–37)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, if Bw Premier Collection rejects an application to convert an existing hotel to a System Hotel, the application fee will not be refunded. Bw Premier Collection will evaluate the application within approximately 60 days of receipt, considering factors such as location, market presence, the applicant's brand, number of guest rooms, operational experience, funding ability, potential impact on existing Hotel Owners, market demand and growth, market competition, and the extent of required renovation.
However, if an Impact Study Fee is paid and the application is subsequently denied, Bw Premier Collection will refund the Impact Study Fee. This distinction is important for prospective franchisees to note, as it clarifies the conditions under which a refund is possible.
This policy means that applicants should carefully consider their likelihood of approval before submitting an application, as the application fee is non-refundable if the application is rejected. However, if an impact study is required, the fee for that study is refundable if the application is denied. This could influence a potential franchisee's decision to proceed with the application process and whether to invest in an impact study.