What is the Bw Premier Collection Hotel's responsibility regarding the deep-clean program?

According to the 2025 FDD, a Bw Premier Collection hotel is obligated to complete a deep-clean program before being activated on BWI Reservation Channels. This means that before the hotel can be listed on Best Western's online booking platforms, call center systems, and connections to Global Distribution Systems (GDS), the franchisee must ensure that the deep-clean program is fully executed.

This requirement ensures that all Bw Premier Collection hotels meet a certain standard of cleanliness and hygiene before they begin operating under the brand name. By completing the deep-clean program, the franchisee is investing in the initial quality and reputation of their hotel, which can impact guest satisfaction and brand perception. Failing to complete this program would delay the hotel's activation on key reservation channels, potentially affecting initial revenue generation.

Prospective franchisees should carefully review the specific requirements and standards of the deep-clean program with Bw Premier Collection to fully understand the scope of work involved. This may include specific cleaning procedures, products, and areas of the hotel that must be addressed. Understanding these requirements upfront will help the franchisee plan and budget accordingly, ensuring a smooth and timely activation on BWI Reservation Channels.