Is a Bw Premier Collection Hotel required to provide a service guarantee?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
- cc. Provide a service guarantee as determined by BWI from time to time (e.g., "If something goes wrong, we will make it right.").
- dd. Participate in and comply with the BWI Low Rate, Guaranteed! program.
Source: Item 23 — Receipts (FDD pages 54–203)
What This Means (2025 FDD)
According to the 2025 Bw Premier Collection FDD, a Bw Premier Collection hotel is required to provide a service guarantee. The specific details of this service guarantee are determined by Bw Premier Collection from time to time. An example of such a guarantee is, "If something goes wrong, we will make it right."
This requirement means that franchisees must be prepared to address and rectify any issues that arise during a guest's stay. The exact nature of the service guarantee and the methods for fulfilling it are subject to change at Bw Premier Collection's discretion. Therefore, franchisees need to stay informed about the current standards and expectations set by the franchisor.
Furthermore, the FDD also mentions a "BWI Low Rate, Guaranteed! program" in which franchisees must participate and comply. This indicates a broader emphasis on ensuring customer satisfaction and maintaining consistent service standards across all Bw Premier Collection locations. Franchisees should factor in the potential costs and operational adjustments needed to meet these service guarantee requirements.