Can a Bw Premier Collection Hotel participate in the BWR® and gift card programs?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
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- Allow the Hotel to participate in the BWR® and the gift card programs (Distribution Agreement, Section 2(d)).
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 33–37)
What This Means (2025 FDD)
According to the 2025 Bw Premier Collection Franchise Disclosure Document, a Bw Premier Collection hotel is allowed to participate in the BWR® and the gift card programs. This means that as a franchisee, you can offer these benefits to your guests, potentially increasing customer loyalty and attracting new business.
BWR® likely refers to Best Western Rewards, the loyalty program for the broader Best Western brand family. Participation in these programs can be a significant draw for travelers who actively collect and redeem points or use gift cards. This can help a Bw Premier Collection hotel compete more effectively in the market.
It's important for prospective franchisees to understand the terms and conditions of these programs, including any associated costs or obligations. While the FDD states that participation is allowed, it does not detail the specific requirements or benefits. Therefore, it would be prudent to discuss the specifics of the BWR® and gift card programs with Bw Premier Collection to fully understand their implications for your hotel.