When must a Bw Premier Collection Hotel complete a deep-clean program?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
rior to activation on BWI Reservation Channels.
- c. Complete a deep-clean program prior to activation on BWI Reservation Channels.
- d. Maintain a preventative maintenance program.
- e. Comply with all quality assurance ("QA") processes and procedures, achieve a passing BWI QA assessment rating prior to activation on BWI Reservation Channels, and maintain a passing rating for the duration of this Agreement. If Hotel does not pass a QA assessment, Hotel: (i) will be reassessed without notice within, on, or about ninety (90) days;
Source: Item 23 — Receipts (FDD pages 54–203)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, a hotel must complete a deep-clean program prior to activation on BWI Reservation Channels. This means that before the hotel can be listed on Best Western International's online reservation systems, including bestwestern.com, the BWI reservations call center, and connections to GDS systems, the deep-clean program needs to be completed.
This requirement ensures that all Bw Premier Collection hotels meet a certain standard of cleanliness before they are presented to potential guests through BWI's reservation channels. By completing the deep-clean program beforehand, the hotel demonstrates its commitment to maintaining quality and hygiene, which can positively impact guest satisfaction and brand reputation.
For a prospective franchisee, this implies an initial investment of time and resources to ensure the hotel meets the required cleanliness standards. It is important to understand the specific requirements of the deep-clean program and factor in the associated costs and timeline when planning the pre-opening phase of the hotel. This also means that the Bw Premier Collection hotel must pass a quality assurance assessment prior to activation on BWI Reservation Channels.