Does a Bw Premier Collection Hotel have access to guest satisfaction surveys through BWI?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
| Annual Quality Assurance (QA) Assessment Fee | Annual assessment fee. | Cost recovery fee billed annually, currently $2,100. Hotel is also required to provide a free room night to the QA Inspector. |
|---|---|---|
| QA Reassessment Fee | Fee charged for reassessment after a failed QA assessment. | $2,100 cost recovery fee. Hotel is also required to provide a free room night to the QA Inspector. |
| Medallia Fee | Fee to provide Hotel access to guest satisfaction surveys through Medallia. | $50 monthly usage fee- required. |
Source: Item 23 — Receipts (FDD pages 54–203)
What This Means (2025 FDD)
According to the 2025 Bw Premier Collection Franchise Disclosure Document, Bw Premier Collection hotels gain access to guest satisfaction surveys through Medallia. The franchisee is responsible for a $50 monthly usage fee to access these surveys. This fee is mandatory.
Access to guest satisfaction surveys can be a valuable tool for franchisees. These surveys provide direct feedback from guests, which can be used to identify areas for improvement in service, amenities, and overall guest experience. By addressing these areas, franchisees can potentially increase guest satisfaction, leading to better reviews and repeat business.
Franchisors often provide access to guest satisfaction surveys as part of their support system. This allows franchisees to benchmark their performance against other locations within the system and identify best practices. The $50 monthly fee appears to be a standard cost recovery fee for providing this service.
Prospective franchisees should consider the cost of the Medallia fee as part of their overall operating expenses. They should also inquire about how the guest satisfaction data is collected, analyzed, and used to improve hotel performance. Understanding how to effectively utilize this data can be a key factor in the success of a Bw Premier Collection franchise.