Is the Guest Management System (GMS) optional for Bw Premier Collection franchisees?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Fee | Amount | Due Date | Remarks |
|---|---|---|---|
| Guest Management System (GMS) | $1.45 per room/per month. | Due and payable upon statement receipt. | Optional full suite Guest Management System that includes check-in, upsells, AI guest messaging, a digital compendium, and mobile |
| Column 1 | Column 2 | Column 3 | Column 4 |
| Type of Fee | Amount | Due Date statement receipt. | Remarks check-out. This is the cost for the Canary GMS, although you may use the GMS of your choosing. |
Source: Item 6 — Other Fees (FDD pages 19–26)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, the Guest Management System (GMS) is optional for franchisees. The FDD specifies a fee of $1.45 per room per month for the GMS, which includes check-in, upsells, AI guest messaging, a digital compendium, and mobile check-out. This fee is specifically for the Canary GMS.
However, the document explicitly states that franchisees may choose to use a GMS of their choosing, providing flexibility in selecting a system that best fits their operational needs and budget. This allows franchisees to integrate existing systems or explore alternative solutions available in the market.
This optionality provides Bw Premier Collection franchisees with the ability to customize their technology solutions. Franchisees can evaluate different GMS options based on cost, features, and integration capabilities, ensuring they have a system that aligns with their specific requirements.