Is the Guest Management System (GMS) mandatory for Bw Premier Collection franchisees?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Fee | Amount | Due Date | Remarks |
|---|---|---|---|
| Guest Management System (GMS) | $1.45 per room/per month. | Due and payable upon statement receipt. | Optional full suite Guest Management System that includes check-in, upsells, AI guest messaging, a digital compendium, and mobile |
| Column 1 | Column 2 | Column 3 | Column 4 |
| Type of Fee | Amount | Due Date statement receipt. | Remarks check-out. This is the cost for the Canary GMS, although you may use the GMS of your choosing. |
Source: Item 6 — Other Fees (FDD pages 19–26)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, the Guest Management System (GMS) is optional for franchisees. The FDD states that the GMS is a full suite system that includes check-in, upsells, AI guest messaging, a digital compendium, and mobile check-out.
If a Bw Premier Collection franchisee chooses to use the GMS, the fee is $1.45 per room per month, due upon receipt of the statement. The FDD specifies that this cost is for the Canary GMS.
However, Bw Premier Collection franchisees have the option to use a GMS of their choosing, implying that they are not required to use the Canary GMS or any specific GMS at all. This flexibility allows franchisees to select a system that best fits their operational needs and budget.