Does Bw Premier Collection furnish franchisees with a reservation service?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
Before you begin operating the Hotel, we (or our parent, affiliate, or designee) will:
- Furnish you with a reservation service (Distribution Agreement, Sections 2(a) and 2(b)).
During your operation of the Hotel, we (or our parent, affiliate, or designee) will:
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- Use commercially reasonable efforts to market the Hotel on our reservation service. We will also use commercially reasonable efforts to display relevant Hotel information (e.g., rates, availability, taxes, fees, Hotel and room information, cancellation and no-show policies, etc.) ("Hotel Information") on our reservation service (Distribution Agreement, Sections 2(a) and 2(b)).
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- Continue to furnish you access to the reservation service (Distribution Agreement, Sections 2(a) and 2(b)).
If a System Hotel is connected to our reservations system via two-way connectivity, we will
have independent access to information that will be generated or stored in the System Hotel's electronic cash registers and computer systems.
We will provide you with digital marketing consultant services, to include serving as the primary contact for digital marketing channels, monitoring/maintaining optimization of hotel content, social media and BWR® support. There is no additional cost for these services.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 33–37)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, Bw Premier Collection does furnish franchisees with a reservation service. Specifically, before a hotel begins operations, Bw Premier Collection will furnish a reservation service to the franchisee. During the hotel's operation, Bw Premier Collection will continue to furnish access to the reservation service. Bw Premier Collection will also use commercially reasonable efforts to market the hotel on its reservation service and display relevant hotel information such as rates, availability, taxes, fees, and cancellation policies on the reservation service.
System Hotels have the option of having two-way connectivity to Bw Premier Collection's reservation system. If a System Hotel is connected to the reservation system via two-way connectivity, Bw Premier Collection will have independent access to information generated or stored in the System Hotel's electronic cash registers and computer systems.
Bw Premier Collection also provides digital marketing consultant services to franchisees, which includes serving as the primary contact for digital marketing channels, monitoring/maintaining optimization of hotel content, social media, and BWR® support. There is no additional cost for these services.