Are Bw Premier Collection franchisees required to secure the GMS through AutoClerk?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
We further recommend that System Hotels secure the GMS through our affiliate AutoClerk. The recommended GMS provides a full-suite guest management system for System Hotels which includes pre-registration, dynamic upsells, guest messaging, digital compendium and mobile check-out. The recommended GMS enables hoteliers to increase revenue, boost staff efficiency and maximize guest satisfaction.
Since you will be converting an existing hotel to a Premier Hotel, or a Signature Hotel, as applicable, you may already have some or all of these items.
Source: Item 8 — Restrictions on Sources of Products and Services (FDD pages 30–32)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, franchisees are not required to secure the GMS (Guest Management System) through AutoClerk, which is an affiliate of Bw Premier Collection. The FDD states that Bw Premier Collection recommends that System Hotels secure the GMS through AutoClerk.
The GMS offered by AutoClerk provides a full suite of guest management tools, including pre-registration, dynamic upsells, guest messaging, digital compendium, and mobile check-out. Bw Premier Collection suggests that using this system can help hoteliers increase revenue, boost staff efficiency, and maximize guest satisfaction.
Since the franchise involves converting an existing hotel to a Premier Hotel, franchisees may already have some or all of these systems in place. While the GMS through AutoClerk is recommended, it is not mandated, providing franchisees with the flexibility to choose a system that best fits their needs and budget. This allows franchisees to evaluate different GMS options and potentially leverage existing systems to minimize initial investment.