Will a Bw Premier Collection franchisee receive a minimum territory?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 12: Territory]
ITEM 12
TERRITORY
We grant Hotel Owners the right to convert existing hotels at specified locations to System Hotels. For this reason, you will already have the location for your Hotel.
You will not receive any minimum territory. You will not receive an exclusive territory. You may face competition from other franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control.
We are not restricted from soliciting or accepting reservations from hotel guests located anywhere. We and our affiliates may use other channels of distribution, such as the Internet, catalog sales, telemarketing, or other direct marketing sales, to accept reservations under the Licensed Marks and under other trademarks from hotel guests located anywhere. We do not need to pay you any compensation for soliciting or accepting reservations from hotel guests located anywhere. You are not restricted from soliciting or accepting reservations from hotel guests located anywhere. You may use other channels of distribution, such as the Internet, catalog sales, telemarketing, or other direct marketing sales, to accept reservations under the Licensed Marks from hotel guests located anywhere. You have no options, rights of first refusal, or similar rights to acquire additional franchises.
Source: Item 12 — Territory (FDD pages 37–38)
What This Means (2025 FDD)
According to the 2025 Bw Premier Collection FDD, franchisees will not receive a minimum or exclusive territory. The FDD states that Bw Premier Collection grants hotel owners the right to convert existing hotels at specified locations to System Hotels. Therefore, the franchisee will already have a location for their hotel.
As a Bw Premier Collection franchisee, you may face competition from other franchisees, outlets that Bw Premier Collection owns, or other channels of distribution or competitive brands that Bw Premier Collection controls. Bw Premier Collection and its affiliates are also not restricted from soliciting or accepting reservations from hotel guests located anywhere, and they do not need to pay the franchisee any compensation for doing so.
This lack of territorial protection is a significant factor for potential franchisees to consider. It means that Bw Premier Collection can license or operate other hotels under its various brands, including Bw Premier Collection, in the same area as your franchised hotel. This could directly impact your hotel's occupancy rates and revenue. Prospective franchisees should carefully evaluate the competitive landscape in their desired location and assess the potential impact of competition from other Bw Premier Collection-affiliated hotels and other lodging options.