Can I, as a Bw Premier Collection franchisee, face competition from other franchisees?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
We, SureStay, Inc. and certain of our and SureStay Inc.'s affiliates and subsidiaries operate hotels under the Best Western, Best Western Plus, Best Western Premier, Executive Residency by Best Western, @Home by Best Western, Vīb, GLō, Aiden, BW Premier Collection, BW Signature Collection, SureStay by Best Western, SureStay Plus by Best Western, SureStay Studio by Best Western, SureStay Collection by Best Western and WorldHotels Collection names. (We disclose the principal business address for SureStay, Inc. in Item 1.) We share offices with SureStay, Inc. and some of our and SureStay, Inc.'s affiliates and subsidiaries. We, SureStay, Inc. and our and SureStay, Inc.'s affiliates and subsidiaries are engaged in a variety of business activities in the lodging and hospitality industry. Guest lodging properties owned, managed or licensed to use marks by us, SureStay, Inc., or our and SureStay, Inc.'s affiliates or subsidiaries may currently or in the future be located in or near your Hotel. You may compete with these guest lodging properties. There is no mechanism for resolving any conflicts that may arise between your Hotel and hotels which are owned, managed or licensed to use marks by us, SureStay, Inc., or our or SureStay, Inc.'s affiliates or subsidiaries.
Source: Item 12 — Territory (FDD pages 37–38)
What This Means (2025 FDD)
According to the 2025 FDD, a Bw Premier Collection franchisee may face competition from other properties owned, managed, or licensed by Bw Premier Collection, its affiliates, and subsidiaries. These properties operate under various names, including Best Western, Best Western Plus, BW Premier Collection, and BW Signature Collection. This competition can occur because guest lodging properties owned, managed, or licensed by Bw Premier Collection and its related entities may be located near a franchisee's hotel, either currently or in the future.
This lack of territorial exclusivity means that Bw Premier Collection franchisees must be prepared to compete with other hotels within the Bw Premier Collection system. The FDD explicitly states that there is no mechanism for resolving conflicts that may arise between a franchisee's hotel and other hotels owned, managed, or licensed by Bw Premier Collection or its affiliates. This absence of conflict resolution mechanisms places the onus on the franchisee to differentiate their services and attract customers in a competitive environment.
Prospective franchisees should carefully consider the potential impact of this competition on their hotel's performance. They should conduct thorough market research to assess the presence of other Bw Premier Collection-affiliated hotels in their desired location and evaluate the potential for overlap in customer base. Understanding the competitive landscape is crucial for developing effective marketing strategies and ensuring the long-term success of the franchise. Franchisees should also inquire about Bw Premier Collection's plans for future development in the area to anticipate potential increases in competition.