To what extent can a Bw Premier Collection hotel participate in BWI-online travel agency agreements?

According to Bw Premier Collection's 2025 Franchise Disclosure Document, a hotel's participation in BWI-online travel agency agreements is subject to the terms of the applicable agreement. This means that Bw Premier Collection hotels are allowed to engage with online travel agencies that have existing distribution contracts with BWI (Best Western International). These contracts must allow for the sale of the hotel's rooms through those online travel agency channels.

This arrangement benefits both Bw Premier Collection and its franchisees by expanding the reach of the hotel's room inventory to a wider audience through established online travel agencies. By leveraging BWI's distribution contracts, franchisees can tap into additional booking channels without having to negotiate individual agreements with each online travel agency. This can streamline the process of managing room distribution and potentially increase occupancy rates.

However, it's important for prospective franchisees to understand the specifics of these BWI-online travel agency agreements. The FDD does not detail the specific terms, conditions, or limitations that may apply. Therefore, franchisees should inquire with Bw Premier Collection about which online travel agencies are included in these agreements, the commission structures, and any restrictions on room availability or pricing that may be in place. Understanding these details is crucial for franchisees to effectively manage their revenue and optimize their online distribution strategy.