To what extent can a Bw Premier Collection hotel participate in a BWI-online travel agency agreement?

According to the 2025 FDD, a Bw Premier Collection hotel's participation in BWI-online travel agency agreements is subject to the terms of the applicable agreement. This means that the extent of a franchisee's involvement in such agreements is not unilaterally determined but is instead governed by the specific conditions outlined in the agreement between BWI and the online travel agency.

For a prospective Bw Premier Collection franchisee, this implies that the ability to leverage online travel agencies through BWI's partnerships is a potential benefit, but it is not guaranteed. The franchisee's actual level of participation will depend on the specifics of the agreements BWI has in place with these online travel agencies. It is crucial for franchisees to understand the terms of these agreements to gauge the potential revenue and exposure that can be gained through these channels.

This arrangement is fairly standard in the franchise industry, where franchisors often negotiate partnerships on behalf of their franchisees, but the specific benefits can vary. A prospective Bw Premier Collection franchisee should inquire about the details of BWI's existing online travel agency agreements, including which agencies are involved, the commission structures, and any limitations on participation. Understanding these details is essential for making informed decisions about revenue projections and marketing strategies.