How can the Bw Premier Collection Distribution Agreement term be renewed or extended?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
| PROVISION | SECTION IN DISTRIBUTION AGREEMENT | SUMMARY |
|---|---|---|
| a. Length of the franchise term | Section 1(a) of the Distribution Agreement. | The Effective Date of the Distribution Agreement is the date of execution. The Term of the Distribution Agreement begins on the first day the Hotel is activated on our reservations system and ends on December 31st of the year that is the 10th anniversary (“Term”). |
| b. Renewal or extension of the term | Section 1(a) of Distribution Agreement. | The Term automatically renews for successive 10-year terms unless one party provides the other party with written notice of its intent not to renew at least 6 months before the end of the then-current Term. |
| c. Requirements for Hotel Owner to renew or extend | Section 1(a) of Distribution Agreement. | The Term automatically renews for successive 10-year terms unless one party provides the other party with notice of its intent not to renew at least 6 months before the end of the then-current Term. You are not required to sign a new Distribution Agreement upon renewal. |
Source: Item 17 — Renewal, Termination, Transfer, and Dispute Resolution (FDD pages 41–44)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, the standard Distribution Agreement term ends on December 31st of the year that marks the tenth anniversary of the hotel's activation on BWI reservation channels. These channels include bestwestern.com, the BWI reservations call center, and BWI connections to GDS systems.
The agreement automatically renews for successive ten-year terms. However, this automatic renewal is contingent on both parties' actions. To prevent renewal, either party must provide written notice to the other of their intent not to renew. This notice must be given at least six months before the end of the current term.
This renewal process offers both the Bw Premier Collection and the franchisee a degree of flexibility. The franchisee benefits from the assurance of continued affiliation, provided they maintain brand standards and find the relationship beneficial. Bw Premier Collection retains the option to discontinue agreements with hotels that do not meet their standards or strategic goals, ensuring brand consistency and quality.