What does the digital marketing consultant service from Bw Premier Collection include?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
We will provide you with digital marketing consultant services, to include serving as the primary contact for digital marketing channels, monitoring/maintaining optimization of hotel content, social media and BWR® support. There is no additional cost for these services. The Distribution Agreement does not limit your ability to use your own advertising materials, although you must always use the Licensed Marks in accordance with our brand identity standards.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 33–37)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, the digital marketing consultant services provided to hotel owners include several key components. These services encompass acting as the primary point of contact for all digital marketing channels, ensuring that the hotel's online content is optimized and well-maintained, managing the hotel's social media presence, and providing support related to the BWR® program. These services are included without any additional cost to the franchisee.
This support is part of Bw Premier Collection's broader effort to market the hotel on its reservation service and display relevant hotel information such as rates, availability, taxes, fees, and cancellation policies. The franchisor also commits to using commercially reasonable efforts to provide sales and revenue management services, allowing the hotel to participate in the BWR® and gift card programs, and assessing the hotel's quality and condition at least once every 12 months.
For a prospective franchisee, this means that Bw Premier Collection offers a comprehensive suite of digital marketing services designed to enhance the hotel's online visibility and attract more guests. The inclusion of these services at no additional cost can be a significant benefit, as effective digital marketing is crucial in today's competitive hospitality industry. Franchisees should ensure they understand the scope and limitations of these services, and how they integrate with their own marketing efforts, as the Distribution Agreement does not limit the franchisee's ability to use their own advertising materials, provided they adhere to Bw Premier Collection's brand identity standards.