What design assistance does Bw Premier Collection offer franchisees?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
Before you begin operating the Hotel, we (or our parent, affiliate, or designee) will:
Furnish you with a reservation service (Distribution Agreement, Sections 2(a) and 2(b)).
Provide you with access to a list of suppliers that you can use that supply furniture, fixtures, equipment, opening inventory and supplies, and offer you the opportunity to engage our Studio Design Services for design and aesthetics assistance. We do not otherwise provide any assistance with obtaining, nor do we deliver or install, furniture, fixtures, equipment or opening inventory or supplies. Other than the requirements that you obtain and display front entrance and front desk plaques according to our specifications, and maintain the Hotel and provide amenities as we determine from time to time consistent with an upscale hotel (for a Premier Hotel) or upper-midscale hotel (for a Signature Hotel), we do not provide written specifications for furniture, fixtures, equipment or opening inventory or supplies.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 33–37)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, Bw Premier Collection offers limited design assistance to franchisees. Specifically, Bw Premier Collection will provide access to a list of suppliers that franchisees can use to source furniture, fixtures, equipment, opening inventory, and supplies. Additionally, Bw Premier Collection offers franchisees the opportunity to engage their Studio Design Services for design and aesthetics assistance.
However, Bw Premier Collection does not provide any other assistance with obtaining these items, nor do they deliver or install them. Aside from requiring franchisees to obtain and display front entrance and front desk plaques according to their specifications, and maintain the Hotel and provide amenities consistent with an upscale hotel (for a Premier Hotel) or upper-midscale hotel (for a Signature Hotel), Bw Premier Collection does not provide written specifications for furniture, fixtures, equipment, or opening inventory or supplies.
This limited design assistance means that franchisees have significant autonomy in designing their hotels, but they must still adhere to Bw Premier Collection's brand standards and requirements. Franchisees may find it beneficial to utilize the Studio Design Services to ensure compliance with these standards and to create an aesthetically pleasing hotel that appeals to guests. The cost of these design services is not specified in the FDD, so prospective franchisees should inquire about these costs during their due diligence.