What is the definition of 'General Manager' in the context of a Bw Premier Collection franchise?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
Whether you are an individual, corporation, limited liability company, partnership or other entity, you must at all times retain and exercise management control over the Property's business. You are required to fulfill this responsibility only by providing qualified and experienced management, which may be (i) a management company, or (ii) a full-time, dedicated, on-premises general manager ("General Manager"). You are required at all times to provide to us up-to-date information regarding the name and contact information of the Management Company (if applicable) and the General Manager. Your General Manager does not need to have an equity interest in the Property or you.
Source: Item 15 — Obligation to Participate in the Actual Operation of the Franchise Business (FDD page 40)
What This Means (2025 FDD)
According to the 2025 Bw Premier Collection FDD, if you operate the franchise as an individual, corporation, limited liability company, partnership or other entity, you must retain and exercise management control over the Property's business. Bw Premier Collection requires you to fulfill this responsibility by providing qualified and experienced management, which can be either a management company or a full-time, dedicated, on-premises general manager.
Bw Premier Collection requires you to provide them with up-to-date information regarding the name and contact information of the Management Company, if applicable, and the General Manager. The General Manager is not required to have an equity interest in the Property or in your ownership entity.
This requirement ensures that each Bw Premier Collection location has active and qualified leadership overseeing daily operations and adherence to brand standards. By mandating either a management company or a dedicated general manager, Bw Premier Collection aims to maintain consistent service quality and operational efficiency across all franchise locations. This also allows Bw Premier Collection to have a direct line of communication with the management of each property.