Is a deep-clean program required before activation on BWI Reservation Channels for Bw Premier Collection?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
me consistent with the Hotel's competitive set.
- b. Complete all renovations within the required timelines, as outlined in the Property Improvement Plan ("PIP"). All items without an extension noted in the "Post Activation" column of the PIP must be addressed prior to activation on BWI Reservation Channels.
- c. Complete a deep-clean program prior to activation on BWI Reservation Channels.
- d. Maintain a preventative maintenance program.
- e. Comply with all quality assurance ("QA") processes and procedures, achieve a passing BWI QA assessment rating prior to activation on BWI Reservation Channels, and maintain a passing rating for the duration of this Agreement. If Hotel does not pass a QA assessment, Hotel: (i) will be reassessed without notice within, on, or about ninety (90) days;
Source: Item 23 — Receipts (FDD pages 54–203)
What This Means (2025 FDD)
According to the 2025 Bw Premier Collection FDD, a deep-clean program is required before activation on BWI Reservation Channels. Specifically, the franchisee must complete this deep-clean program prior to being activated on BWI's reservation system. This is part of the hotel's obligations under the franchise agreement.
In addition to the deep-clean program, Bw Premier Collection franchisees must also complete all renovations outlined in the Property Improvement Plan (PIP) before activation on BWI Reservation Channels. Any items without an extension noted in the "Post Activation" column of the PIP must be addressed before activation. Furthermore, franchisees must maintain the hotel and provide amenities consistent with the hotel's competitive set, as determined by BWI.
Moreover, the franchisee is obligated to comply with all quality assurance (QA) processes and procedures. A passing BWI QA assessment rating is required before activation on BWI Reservation Channels, and this rating must be maintained for the duration of the agreement. Failure to pass a QA assessment will result in a reassessment within approximately 90 days, and the franchisee will be responsible for a QA reassessment fee. These stipulations ensure that Bw Premier Collection maintains its brand standards and provides a consistent experience for guests.