What is the cost for a Bw Premier Collection hotel to use the Guest Management System (GMS)?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
| Fees, Charges, Credits | Description | Amount in USD |
|---|---|---|
| Partner Forum | BWI sales and marketing event. | $1,500 - $3,000 |
| Rate Shopping Service | Competitive software subscription rate shopping | Varies depending on market but |
| service that allows hotels to shop up to 8 | generally between $32 and $59 | |
| competitors. | per month. | |
| Revenue for Hire (“RFH”) Program | Fee charged to hotels that participate in the optional program for experienced and certified RFH services. BWI two-way interface is required to participate in the RFH program. | Per month fee based on size of the Hotel: $1,055 for 1-120 rooms $1,270 for 121-200 rooms $1,480 for 201+ rooms |
| Property Sales Management | Monthly charge of $2,300 per property (or | Due and payable upon statement |
| Program | discount rate of $2,100 for the multi-properties). | receipt. |
| Reservation Transfer Service Program | Participating hotel: 3% commission per reservation booked with a cap of three (3) nights of a single reservation. Non-participating hotel: $5 for each call transferred. | Due and payable monthly upon statement receipt. |
| Guest Management System (GMS) | Optional full suite Guest Management System that includes check-in, upsells, AI guest messaging, a digital compendium, and mobile check-out. | $1.45 per room/per month. |
Source: Item 23 — Receipts (FDD pages 54–203)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, the Guest Management System (GMS) is an optional full suite system that includes check-in, upsells, AI guest messaging, a digital compendium, and mobile check-out. The cost for this system is $1.45 per room per month.
For a prospective Bw Premier Collection franchisee, this means that the monthly cost of the GMS will depend on the number of rooms in their hotel. For example, a hotel with 100 rooms would pay $145 per month for the GMS. This fee is in addition to other fees detailed in Exhibit A of the agreement.
Since the GMS is optional, a franchisee can choose whether or not to subscribe to it. The decision may depend on factors such as the size of the hotel, the desired level of automation, and the budget for technology and software. Franchisees should evaluate the potential benefits of the GMS, such as improved guest experience and increased revenue, against the monthly cost to determine if it is a worthwhile investment.