What are the commission rates for the Reservation Transfer Service Program for participating and non-participating Bw Premier Collection System Hotels?

According to Bw Premier Collection's 2025 Franchise Disclosure Document, the Reservation Transfer Service Program has different commission rates depending on whether a System Hotel participates in the program. For participating System Hotels, the commission is 3% per reservation booked, with a cap of three nights for a single reservation. For non-participating System Hotels, there is a flat fee of $5 for each call transferred.

The Reservation Transfer Service Program is optional, allowing hotels to have calls transferred from the hotel to Central Reservations. This service can be beneficial for hotels that want to ensure all calls are answered promptly and professionally, even during busy periods. However, it comes at a cost, either as a percentage of reservation revenue for participants or a per-call fee for non-participants.

For participating hotels, the 3% commission could be a significant expense, especially for hotels with high occupancy rates. The cap of three nights per reservation helps to limit this cost, but franchisees should still carefully consider whether the benefits of the program outweigh the expense. Non-participating hotels pay a flat $5 fee per call, which could be more cost-effective for hotels that receive a low volume of transferred calls.

Prospective Bw Premier Collection franchisees should evaluate their call volume and reservation patterns to determine whether participating in the Reservation Transfer Service Program is financially advantageous. They should also consider the potential impact on customer service and guest satisfaction. It's important to note that these fees are due monthly upon statement receipt.