Can Bw Premier Collection change its standards for upscale or upper-midscale hotels?

According to Bw Premier Collection's 2025 Franchise Disclosure Document, Bw Premier Collection has the right to change its standards for upscale and upper-midscale hotels. As a franchisee, you must maintain the hotel and provide amenities that Bw Premier Collection determines from time to time are consistent with an upscale hotel (for a Premier Hotel) or an upper-midscale hotel (for a Signature Hotel). You must also maintain a passing BWI quality assurance (QA) assessment rating.

Bw Premier Collection states that there is no limit to their right to make changes to their standards for an upscale hotel (for a Premier Hotel) or upper-midscale hotel (for a Signature Hotel) or what they consider to be a passing QA assessment rating. As a franchisee, you must comply with all changes that Bw Premier Collection adopts.

This means that Bw Premier Collection has broad discretion to modify brand standards, potentially requiring franchisees to make additional investments to keep their hotels compliant. Franchisees should factor in the potential costs of future upgrades and changes when evaluating the Bw Premier Collection franchise opportunity. It would be prudent to inquire about the frequency and types of changes that have been implemented in the past to better anticipate future requirements.