What does BWI monitor/maintain optimization of for a Bw Premier Collection Hotel?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
- i. Provide to Hotel digital marketing consultant services, to include:
- i. Primary contact for digital marketing channels;
- ii. Monitor/maintain optimization of hotel content;
- iii. Social Media; and
- iv. BWR support.
Source: Item 23 — Receipts (FDD pages 54–203)
What This Means (2025 FDD)
According to the 2025 Bw Premier Collection FDD, BWI provides digital marketing consultant services to hotels, including monitoring and maintaining optimization of hotel content. BWI also provides support for digital marketing channels and social media, as well as BWR support.
This means that as a Bw Premier Collection franchisee, you will receive assistance from BWI in managing your hotel's online presence. This includes ensuring that the content displayed for your hotel online is accurate, up-to-date, and optimized to attract potential guests. The digital marketing consultant services are designed to help franchisees effectively market their hotels in the digital space.
This service is part of the overall support system offered by BWI to help franchisees succeed. By monitoring and optimizing hotel content, BWI aims to enhance the online visibility and appeal of each Bw Premier Collection location, which can lead to increased bookings and revenue for the franchisee. The franchisee should clarify with BWI the extent of these services and what specific metrics are used to measure optimization.