Does BWI guarantee any specific reservations or revenue for a Bw Premier Collection hotel?

According to the 2025 FDD, Bw Premier Collection does not guarantee specific reservations or revenue for its hotels. However, Best Western International (BWI) agrees to use commercially reasonable efforts to market the Hotel on BWI Reservation Channels to facilitate Hotel reservations. BWI will also use commercially reasonable efforts to display relevant Hotel information (e.g., rates, availability, taxes, fees, Hotel and room information, cancellation and no-show policies, etc.) on BWI Reservation Channels. BWI also agrees to use commercially reasonable efforts to provide sales and revenue management services as noted in Exhibit A.

As part of the agreement, the franchisee must make all Hotel non-booked rooms available (i.e., last room availability) for display on, and bookable through, BWI Reservation Channels, BWI distribution partner channels, including B2B channels such as the Global Distribution System ("GDS"), and online travel agencies that have a distribution contract with BWI that allows for the sale of Hotel's rooms. The franchisee must also provide to BWI all room rates and rate plans equal to or better than those made available or offered to the public through any Hotel, third-party booking or other distribution channel on a last room available basis and comply with BWI's rate integrity requirements.

While Bw Premier Collection does not guarantee revenue, it does obligate the franchisee to honor, during the Term and after the Term if contracted for during the Term, room rates and dates of arrival contracted for and/or agreed to through: (i) the execution of a contract between the Hotel and a BWI sales client (e.g., corporate, MICE or leisure); or (ii) the issuance of a confirmation generated by BWI sales staff documenting the Hotel's agreement to rates and availability. The franchisee also may not treat any guest that books through BWI any differently than any guest who books through a non-BWI channel (e.g., cancellations, no-shows, relocations for overbooking).

In general, it is uncommon for franchisors to guarantee specific revenue or reservation numbers, as a hotel's success depends on many factors, including location, market conditions, and management. The Bw Premier Collection franchise agreement outlines the responsibilities of both the franchisor and franchisee in marketing and managing the hotel to maximize revenue, but the ultimate financial outcome depends on the franchisee's execution and local market dynamics.