What does the applicant agree to regarding recourse if their Bw Premier Collection application is denied?

According to the 2025 Bw Premier Collection FDD, an applicant agrees that they will have no recourse against Best Western, its directors, officers, employees, agents, or members if their application is denied. This means that if Bw Premier Collection denies an application, the applicant cannot sue or otherwise seek compensation or damages from Best Western or its representatives.

This condition is significant for potential franchisees as it limits their legal options should their application be rejected, even if they believe the denial was unfair or unjustified. It is important to note that Bw Premier Collection states that the Board may deny an application for any or for no reason. This underscores the importance of ensuring that the application is as strong as possible and meets all of Bw Premier Collection's requirements.

While it is common for franchisors to have the right to deny applications, the explicit waiver of recourse is a notable point. Prospective Bw Premier Collection franchisees should carefully consider this clause and its implications before submitting their application and paying any associated fees. They may want to seek legal advice to fully understand their rights and obligations in this situation.