Am I permitted to relocate my Bw Premier Collection Hotel?

According to the 2025 Bw Premier Collection FDD, you are not permitted to relocate your hotel. This restriction means that the Bw Premier Collection franchise agreement specifies a fixed location for the duration of the agreement.

This policy is in place to protect the brand's market presence and avoid potential conflicts between franchisees. Relocating a Bw Premier Collection hotel could disrupt established territories, impact other franchisees' businesses, and create confusion for customers. The inability to relocate provides both stability and a limitation. Franchisees benefit from a defined territory without unexpected competition from within the brand, but they also lose flexibility if their current location becomes less favorable.

Before investing in a Bw Premier Collection franchise, prospective franchisees should carefully consider the long-term viability of the location. Conduct thorough market research to ensure the area will support the business for the entire term of the franchise agreement. Discuss location-specific concerns with existing franchisees and the franchisor to fully understand the implications of this restriction.