What were the advertising and promotion expenses for Bw Premier Collection in 2023?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
Consolidated Statements of Revenues and Expenses
| (in thousands) | 2023 | Years Ended November 30, 2022 | |
|---|---|---|---|
| REVENUES: | |||
| Fees, dues and assessments | $ 293,536 | $ 276,766 | |
| Program revenues | 180,273 | 165,915 | |
| Other revenues | 62,787 | 51,199 | |
| TOTAL REVENUES | 536,596 | 493,880 | |
| EXPENSES: | |||
| Compensation, taxes and benefits | 197,303 | 175,005 | |
| Advertising and promotion | 121,415 | 105,950 | |
| Depreciation and amortization | 18,162 | 14,748 | |
| General and administrative | 88,222 | 77,477 | |
| Program cost of sales | 19,540 | 16,531 | |
| TOTAL EXPENSES | 444,642 | 389,711 | |
| Net realized and unrealized gains (losses) on investments | 12,414 | (1,391) | |
| Interest and dividend income, and interest expense, net | 12,150 | 2,160 | |
| Excess of revenues over expenses before income taxes | 116,518 | 104,938 | |
| Income tax provision | (27,498) | (17,169) | |
| Excess of revenues over expenses | 89,020 | 87,769 | |
| Excess of expenses over revenues | |||
| attributable to non-controlling interests | 299 | 310 | |
| EXCESS OF REVENUES OVER EXPENSES | |||
| ATTRIBUTABLE TO BEST W |
Source: Item 23 — Receipts (FDD pages 54–203)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, the company's advertising and promotion expenses for 2023 were $121,415,000. This figure reflects the total amount Bw Premier Collection spent on advertising and promotional activities during that year.
For a prospective franchisee, this indicates the level of investment Bw Premier Collection is willing to make in marketing and promoting the brand. A higher investment in advertising and promotion could lead to greater brand awareness and potentially attract more customers to individual franchise locations. This can be a significant factor in the success of a Bw Premier Collection franchise.
It's important to note that advertising costs are expensed as incurred and recorded as advertising and promotion expenses. This accounting practice means that the reported figure represents the actual expenses recognized during the year, providing a clear picture of the company's marketing efforts. Franchisees benefit from the brand's advertising initiatives, which are funded through fees and assessments, as detailed in the FDD.