Is using approved design and signage for the Burros Fries business an obligation of the franchisee?
Burros_Fries Franchise · 2024 FDDAnswer from 2024 FDD Document
In operating your Franchise, you must adhere to our signage standards, and utilize signage designs (including on any vehicle if Franchisee chooses to use a vehicle to advertise the Business) in accordance with our standards and specifications or required by us. Franchisee may use an approved supplier for signage, or submit an alternate supplier to us for approval. Franchisee shall purchase or lease, subject to local building codes and regulations, such signs that provide maximum displays of our Names and Marks. Franchisee shall be totally responsible for obtaining and equipping its Business with the signage that is approved for use by us from time to time. The color, size, design and location of said signs shall be as specified and/or approved by us. Franchisee shall not place additional signs, posters or newspaper racks in addition to unapproved video, vending or gaming machines and/or other similar devices and décor items in the Business without our prior written consent.
Source: Item 22 — CONTRACTS (FDD page 53)
What This Means (2024 FDD)
According to the 2024 Burros Fries Franchise Disclosure Document, franchisees must adhere to the franchisor's signage standards and use approved signage designs. This includes signage on any vehicle used for advertising the business. Franchisees can either use an approved supplier for signage or submit an alternate supplier for approval.
Franchisees are responsible for purchasing or leasing signs that maximize the display of Burros Fries's names and marks, subject to local building codes and regulations. The color, size, design, and location of these signs must be specified or approved by Burros Fries. Franchisees are not allowed to place additional unapproved signs, posters, newspaper racks, video, vending, or gaming machines, or other similar devices and décor items in the business without prior written consent from Burros Fries.
This requirement ensures brand consistency and uniformity across all Burros Fries locations, which is a common practice in franchising. By controlling the signage and design, Burros Fries aims to maintain a consistent brand image and customer experience. Failure to comply with these requirements could lead to a breach of the franchise agreement.