Under what name does Burros & Fries Franchise, Inc. do business?
Burros_Fries Franchise · 2024 FDDAnswer from 2024 FDD Document
The Franchisor is Burros & Fries Franchise, Inc., a California corporation, doing business as "Burros & Fries." For ease of reference, Burros & Fries will be referred to as "we," "us," "our," or "Franchisor" in this Disclosure Document. We will refer to the person or entity who buys the franchise as "you," "your," and "Franchisee" throughout this Disclosure Document. If you are a corporation or limited liability company, partnership or other entity, certain provisions of the Franchise Agreement also apply to your shareholders, members, partners or owners and will be noted. Any such entity may be referred to as an "Entity" and those who own the Entity may be referred to as "Owners."
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 8–11)
What This Means (2024 FDD)
According to the 2024 Burros Fries Franchise Disclosure Document, Burros & Fries Franchise, Inc. operates under the name "Burros & Fries." This is the name that franchisees will use when operating their own Burros Fries restaurants. The FDD also clarifies that throughout the document, "Burros & Fries" may be referred to as "we," "us," "our," or "Franchisor."
This is a common practice in franchising, where the legal entity that grants the franchise (in this case, Burros & Fries Franchise, Inc.) uses a trade name or brand name (Burros & Fries) to identify the business being franchised. This distinction is important for legal and branding purposes. Franchisees will be operating under the "Burros & Fries" brand, benefiting from any existing recognition and goodwill associated with that name.
Prospective franchisees should be aware of this distinction and ensure they understand the legal relationship between themselves, Burros & Fries Franchise, Inc., and the Burros & Fries brand. All marketing and operational activities will be conducted under the "Burros & Fries" name, and franchisees will be expected to adhere to the brand standards and guidelines established by Burros Fries Franchise, Inc.