Under what conditions can a Burros Fries franchisee use the Names and Marks on the Internet?
Burros_Fries Franchise · 2024 FDDAnswer from 2024 FDD Document
The Internet is a channel of distribution reserved exclusively to us and Franchisee may not independently market on the Internet or conduct e-commerce, without our written consent; and
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- Acquire or establish any Websites utilizing a domain name incorporating one or more words that are similar to "Burros & Fries" or any other words that describe the Business as determined by us.
The term "Website" includes: Internet home pages, as well as other electronic sites (such as social networking sites like Yelp, Facebook, Twitter, LinkedIn, blogs and other applications).
Franchisee shall not
establish a Website on the Internet using any domain name containing the words listed above or any variation thereof. The Franchisee acknowledges that we have all right, title and interest in and to such domain names, as we shall designate in the Operations Manual.
Source: Item 22 — CONTRACTS (FDD page 53)
What This Means (2024 FDD)
According to Burros Fries's 2024 Franchise Disclosure Document, a franchisee's ability to use the brand's Names and Marks on the internet is restricted and requires written consent from Burros & Fries. The Internet is considered a distribution channel exclusively reserved for the franchisor.
A Burros Fries franchisee cannot independently market on the internet or conduct e-commerce without explicit written permission from Burros & Fries. Furthermore, franchisees are prohibited from acquiring or establishing any websites that incorporate domain names similar to "Burros & Fries" or any other terms that describe the business, as determined by the franchisor. This restriction extends to various electronic sites, including social networking platforms like Yelp, Facebook, Twitter, LinkedIn, and blogs.
The franchisee acknowledges that Burros & Fries retains all rights, titles, and interests in such domain names, as designated in the Operations Manual. To summarize, a franchisee's online presence and use of the Burros Fries brand are strictly controlled and subject to the franchisor's approval.