What standards must a Burros Fries franchisee adhere to regarding advertising?
Burros_Fries Franchise · 2024 FDDAnswer from 2024 FDD Document
All marketing and promotion of your Franchise by you in any medium must be conducted in a professional and dignified manner and must conform to our specified standards and requirements. You must submit samples of all advertising, marketing or promotional plans and materials that you desire to use to us for approval if such has not been prepared or previously approved by us. If you have a web page through our system, you may not use any marketing or promotional materials that we have disapproved. This includes any website promotion over the Internet to promote your Business. You must submit a request to us for any type of web references or promotions you wish to do in addition to any edits, changes or updates to your web page. Internet promotions, edits, changes or updates to your web page must be done by us, our affiliates or approved vendors with our consent and you are responsible for all costs. Our response to your request will be made within thirty (30) days after we receive it. We will notify you by email or any other form of written communication of our approval or disapproval. If we do not respond within such period, your request will automatically be deemed disapproved. You may not use any advertising, marketing or promotional materials that we have disapproved. You must not conduct any advertising without our written permission, in any social media such as Yelp, Twitter, Facebook, LinkedIn and others. You must also supervise your employees to assure they do not post any material on the Social Media sites or any internet sites, regarding us or the System whatsoever.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 21–25)
What This Means (2024 FDD)
According to Burros Fries's 2024 Franchise Disclosure Document, franchisees must adhere to specific standards and requirements for all marketing and promotion efforts. All advertising must be conducted professionally and with dignity, conforming to Burros Fries's specified standards. Franchisees are required to submit any advertising, marketing, or promotional plans and materials for approval if they have not been previously approved by Burros Fries. If a franchisee has a webpage through Burros Fries's system, they cannot use any marketing or promotional materials that Burros Fries has disapproved.
This includes any website promotion over the Internet to promote the Burros Fries business. Franchisees must submit a request to Burros Fries for any web references or promotions they wish to implement, as well as any edits, changes, or updates to their webpage. Internet promotions, edits, changes, or updates to the franchisee's webpage must be done by Burros Fries, its affiliates, or approved vendors with Burros Fries's consent, and the franchisee is responsible for all associated costs. Burros Fries will respond to the franchisee's request within thirty days after receiving it, notifying the franchisee of approval or disapproval via email or other written communication. If Burros Fries does not respond within this period, the request is automatically deemed disapproved.
Furthermore, franchisees must not conduct any advertising without Burros Fries's written permission on any social media platforms such as Yelp, Twitter, Facebook, and LinkedIn. Franchisees are also responsible for supervising their employees to ensure they do not post any material on social media or any internet sites regarding Burros Fries or the system. These stipulations ensure that all advertising and promotional activities align with the brand's standards and maintain a consistent image across all locations, while also protecting the brand's reputation on social media and online platforms.